LO1: Marketting and distribution methods

Marketing - How the company makes the audience aware of the product (advertising).
Methods of marketing:

• Posters/ billboards - Traditional, below the line marketing methods
• Social Media - Interactive}feedback from targeted audience., free
• Leaflets/ handouts

Distribution - Is the way in which a product reaches and audience for example a magazine can be distribute online but also via shops or subscriptions.

• Free - handouts
• Shops
• Subscription/ post
• Online - can be shared via social media, instant access, cheap (ezine)

5 things to be taken into consideration when charging advertising rates for a magazine.

(Advertising rates - How much a magazine charges advertisers to advertise in the magazine)

Cost to produce

Cost to distribute

Cost of magazine

Product being advertised

Size of advert

Region/ Type of magazine - Larger readership and bigger circulation = more money to advertise

Quality of paper

Location in magazine - Back page magazine ad most expensive

Graphic design costs if required

Media Pack - Is used to attract advertisers to a magazine/ publication.

   - Information on target audiance, demographic

   - Advertising rates

   - Information about the magazine