LO1: InDesign introduction

Three tools i have learnt: Rectangle frame tool, text tool, baseline shift

Tutor feedback for magazine front cover analysis task

Starter task: Conventions of a magazine

Banner - A block of colour that can have sell lines in etc.
Sell line - Information onthe front cover to sell the magazine.
House style - Colour scheme, graphics "brand"
Anchorage -

LO1 Houstyle Ideas: Masthead

Within the biking magazines it is evident that a bold sans serif font is synonymous with this style in addition to recognisable iconography being used. For example on the FreeRider mast head the bold sans serif font is masked with a grunge which has clear connotations of the nature of the sport therefore clearly informing the reader of the contents of the magazine.


Due to the name "Seven Peaks" i plan to use vectorised style images which represent the peaks/ mountaneous elements of the name. In addition to this i plan to use a solid block colours of green. However, i also plan to experiment with gradients to create more visual intresent. The use of a bold sans serif font will be used and possibly overlayed ontop of the icongoraphy as it allows for the reader to clearly identify the magazine.

L01: task 2 Sample materials (Masthead designs)

Main font: Primetime Regular

Due to the initial designs being more suitable for use as a logo i then re designed this to for use as a masthead. To do so i used the same font style (Primetime) in addition to applying various strokes and shading. The 'S' was also manipulated to incorporate a solid line which underlines the text and provides a clear divide. The 'S' was also used as it is seen to represent a mountain bike trails, this could further be enhanced by adding relevant vectors such as trees, tyre treads or possibly a grunge/ mud effect. Additionally, i may further edit the masthead to incorporate key icongnography relating to the genre of the magazine. For example i may manipulate the 'A' to represent the mountainous aspects of the sport in addition to adding a gradient apposed to block colours to create more visual interest.

LO1: Mind map of ideas - Magazine title

LO1, Task 2: Visualisation Diagrams (Sample Material)